The Spotful engineering team continues to deliver!
This week sees the release of two major features, as well as a number of optimizations to many parts of our platform (more on that later in the week).
First, and most exciting, I’m proud to introduce the new Template Wheel, or dial-a-template as we affectionately call it internally. This is the new way of adding content to your Spotful videos.
Instead of using a traditional menu style, you’ll now be presented with the following when you click on the new plus icon (which has replaced the previous grid-icon), or directly on your video in our editor:
What makes this particularly exciting is that this is the first feature release from our Editor V2 project.
We’ve been planning and designing an updated Spotful editing experience for the last several months which we will be rolling out piece-by-piece over the next 6-8 months. This wheel is the first piece; designed to make adding content to your videos simpler and faster. The next piece that we will be revealing in a couple week revolves around managing the content itself.
The whole project takes everything we’ve learned from our customers over the last 2 years and will further solidify ourselves as the premier editing experience for interactive video online. Suffice-it-to-say, we’re pumped!
The second feature we’re rolling out this week is the ability to give unique names to your spots. This is important because as we increase the power of our analytics UI (see our post last week for a refresher on some updates there) we also need to reduce the difficulty of understanding the data. This had some caveats before and we’re much more happy with how they are presented now.
This isn’t too bad if you only have a single slide of each type, or well spaced out spots in terms of timing. But the reality is, most projects just don’t end up this way.
So now, you can name your SoundCloud “Latest Single” or custom frame “Box Office” and see these names both in the editor interface (for faster navigation) and in your analytics data exports (for clearer understanding of your CTRs and other metrics).
Next up (later on this week) we’ll publish another piece talking about the strides we’ve made in performance optimization of our player, how we went about it, and what lessons you might be able to take to your own development teams.
– Dan Lazar, Head of technology @ Spotful